Master Thesis Work: Driver behaviour coaching: Can driving behaviour be influenced through visio-haptic nudges using vehicle or other HMI?

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Affiliations
This is a master thesis work at Autoliv Research’s Human Factors group. The thesis will be carried out at Autoliv Research in Vårgårda.

Thesis objectives
• To gain insight into methods of influencing and nudge the change in driver behaviour through modern communication platforms such as smartphones and in-vehicle HMI based solutions. 
• Learn to document engineering and research efforts in a timely and well-structured manner

 

Background:
The WHO estimates approximately 1.4 million lives are lost each year to road traffic fatalities. It has also widely been accepted and proven that speed plays an important role in traffic crashes, with some studies showing that even a 5% decrease in average speed can reduce the number of fatalities by as much as 30%. Autoliv, in alignment with both the UN developmental goals and Vision Zero, has been working on methods to nudge and eventually coach drivers out of unsafe driving practices such as speeding and distracted driving.
An element in this vision is to convey this message to the drivers in an impactful manner which can be perceived positively by drivers. While Intelligent Speed Assistance (ISA) is being tested by several OEMs and legal bodies, there is the risk that it is too aggressive. Autoliv has, in recent years, worked on alternative means of to achieve this, both by means of personal smartphones through our Safety Score app and experimental in-vehicle HMI based solutions including the use of LEDs on the steering wheel and seat belt based haptic feedback.


The thesis work:
A key element in addressing the problem of speeding in an effective manner is the acceptance of the intervention or strategy employed, whether in the form of ISA, push notifications through the smartphone or in-vehicle HMI based nudges. During this thesis, you will –
• Literature review of driver behaviour, with focus on speeding, coaching and nudging and intervention strategies for speeding.
• Understand the Autoliv Safety Score app and HMI options implemented in the research vehicle
• Identify, recruit and interview volunteers to build personas related to driving style, technology acceptance.
• Perform a user study evaluating the acceptance of vehicle-based nudges as compared to smartphone-based nudges in the form of push notifications and a combination of the two.
• Write a thesis report in a timely manner and of good quality.

 

Who are you?
One or two master’s students about to do a Master Thesis. It is preferred that one or both can legally drive in Sweden (Category B).

 

If you have any questions contact: Tejas Chandran at tejas.chandran@autoliv.com

Application Deadline: 2019-12-15

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